Sennheiser – reshaping excellence

Sennheiser recently revealed their latest products for the first time in a private viewing at London’s Central Hall Westminster.

The company took the opportunity to showcase a new vision which CEOs Daniel and Dr. Andreas Sennheiser called Sennheiser’s “next big thing”.

“This company has an enviable history of innovation, which has been built on a tireless pursuit of greater things and a willingness to push boundaries. This very exciting event allowed us to demonstrate this leadership by sharing the first details of a very special new product that embodies a new benchmark in excellence in the high-end audio world,” said CEO Dr. Andreas Sennheiser.

The event, Reshaping Excellence, revealed that the new product will cover a frequency range that exceeds the limits of human perception. An absolutely perfect sound reproduction is assured by 2.4 micrometer, platinum-sputtered diaphragms. For an unshakable foundation the product uses finest Carrara marble – the same kind once used by Michelangelo to create his sculptures. The product’s unveiling will continue on a dedicated website, which will be launched shortly to announce additional facts about the milestone product.

Unlike usual press conferences, the event featured a concert, headlined by pioneering artist Imogen Heap who debuted a special composition, ’Tiny Human’, written for Sennheiser to celebrate the “Reshaping Excellence” theme.

The concert of works by Philip Glass and György Ligeti was performed by the acclaimed Junge Deutsche Philharmonie orchestra and conducted by Jonathan Stockhammer.

.“Technology and music, each pushing the other to new creative heights and possibilities, are both very much at the heart of my work,” said Imogen Heap.

Fittingly, the set-up for the concert itself also exemplified technical innovation: Sennheisers’ Grammy Award-winning recording engineer Gregor Zielinsky recorded the performance using Sennheiser’s proprietary 9.1 immersive audio technology, capturing the one-off performance as a uniquely realistic listening experience.

Also, a very special product exhibition showcased Sennheiser’s technical achievements. It was divided into two areas, “View” and “Experience”. “View” offered an exclusive look at products exhibited under glass that have never been shown publically, including the new milestone product and the HD 800 in gold. “Experience” provided the opportunity to try current and forthcoming high-end products including a first peek at an upcoming addition to Sennheiser’s headphone range as well as the legendary HD 800 headphones and the HDVD 800 amplifier. Demonstrating the audio specialist’s excellence in recording, Sennheiser also showcased highlights of the Sennheiser and Neumann microphone range, including the Digital 9000 wireless microphone system, the M 149 Tube as well as the KMS 105 studio microphones.



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Gemma Wilson-Vidal is a London-based journalist, editor, blogger and all-round media professional. She has a particular interest in popular culture, beauty and fashion and works in the internal communications industry. Although a seasoned editor, Gemma still enjoys writing and regularly contributes to a variety of lifestyle titles.