EverShare claims to make the business of music streaming simpler and less expensive for artists. How does it work and what makes it unique?
What is EverShare?
It’s a platform that allows you to upload your music onto major music streaming services including Spotify, iTunes and Google Play. It also has a dashboard where you can see your royalty earnings as they come in. Other providers offer similar services, but EverShare allows you to do this for free (albeit you pay a minimal storage fee).
What makes it unique?
EverShare also allows artists to sell a percentage of their music copyright to fans through what’s called a “Song Offer”. When fans buy a share in the future royalties of a song, blockchain technology is used to record the ownership/share split. If you’re in the UK you’ll be paid in pounds (the site does not deal in crypto currency, not yet at least).
What do artists think?
Bath-based four-piece Vrillon is one of the first bands to jump on board. The boys used EverShare to release their latest single Wizard and are now planning several other releases throughout the year. Vrillon lead singer, bass guitarist and lyricist Will Hegarty says free distribution was a major drawcard – every penny counts when you’re a grassroots band.
What about selling a share of copyright?
Obviously, this is optional. (Top tip: before making any sort of copyright deal, do your research. You can start HERE with iSingmag’s Copyright 101).
Vrillon decided to sell 20% of their song Find You and made about £400 from the deal – more than they earned from 70,000 plays on Spotify.
“It felt great knowing that our fans had part ownership and a strong connection with the song,” Hegarty says. “Also, we got the money up front, which meant we didn’t have to wait ages for royalties.”
Did Hegarty worry that he was selling a share of copyright in a song that could go on to become a lucrative hit?
“Not really,” he says. “The song had already been out for a while and had peaked on Spotify. As we’re still in the early stages of our career, it was about generating funds to help us get more of our music out there.”
The band – which also includes Henry Goddard (rhythm guitar), Charlie QE (lead guitar and backing vocals) and George Armstrong (drums) – are planning a series of gigs in the coming months in Bath and nearby Bristol.
“We’re looking forward to it as it was quite tough for us to line up gigs when we started as we were all still at school. There are some cool venues in Bath but we couldn’t play them as we were under 18, as were most of our fans.”
They also want to record at Real World, the Wiltshire studios founded by Peter Gabriel.