What a beauty – Rihanna’s makeup range, Fenty Beauty makes its mark

Fenty Beauty by Rihanna

Singer Rihanna’s beauty line Fenty Beauty has won a legion of fans since its launch six months ago. iSing’s Gemma Wilson-Vidal takes a closer look at the range.

When Rihanna unveiled her much-anticipated beauty range last year, she took the beauty industry by storm, winning over consumers and professional make-up artists alike. 

Fenty Beauty takes its name from the singer’s surname; before she became the megastar Rihanna, she was plain old Robyn Rihanna Fenty. But there’s nothing plain or average about the product line-up, which offers 40 shades of foundation to match all skin tones, long-wear shimmer sticks in bold shades and glittery eyeshadows to help you stand out from the crowd.

Rihanna says she’s had a lifelong obsession with make-up and wanted to create a range that was fun to use and inclusive: “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures and races. I wanted everyone to feel included.”

Aside from the foundations, the Fenty Beauty range includes primers, foundations, concealers, highlighters, lipstick, gloss, eyeshadow, liners and even brushes and tools. 

The product lines are formulated to be compatible with most skin types and are cruelty-free and. The face makeup is designed to feel light so that your skin still looks natural.

The range has had rave reviews – even Get Out actor Daniel Kaluuya admitted having help from Rihanna at the Oscars – and has generated its fair share of publicity, no doubt helped along by Rihanna sharing her makeup tips online.

It’s not your average celeb-inspired range and comes in at the mid to high-end price bracket, but it does what it says on the tin.

Here are three products to get you started:

Soft Matte Longwear Foundation

A soft matte, longwear foundation with buildable, medium to full coverage, in a boundary-breaking range of 40 shades.

  • Shine-free finish
  • Smooth coverage
  • Sweat and humidity resistant formula
  • Oil free.

Universal Lip Luminizer

The ultimate, gotta-have-it lip gloss with an explosive shine that feels as good as it looks — in one universal rose nude shade.

  • Shiny for hours
  • The nude shade is universal so looks good on everyone
  • Contains moisturising shea butter
  • Non-sticky feel.

Galaxy Eyeshadow Palette

Glitter eyeshadow palette of 14 star-dusted shades that range from sheer, glittering topcoats to smoky, shimmer-drenched hues.

  • Reflective sparkle, perfect for evening wear
  • Combos to give a 3D effect
  • Comes in a great jewel-inspired box.

Website: fentybeautyshop.co.uk

Fenty Beauty makeup
Fenty Beauty makeup



Gemma Wilson-Vidal is a London-based journalist, editor, blogger and all-round media professional. She has a particular interest in popular culture, beauty and fashion and works in the internal communications industry. Although a seasoned editor, Gemma still enjoys writing and regularly contributes to a variety of lifestyle titles.