What are the essential marketing tools a band needs in order to get gigs and build a reputation? How can you begin your band with all your marketing ducks in a row?
The check list
- Band or act name chosen. Check
- Songs chosen. Check
- Rehearsals done. Check
- PA and lighting gear bought. Check
But the next step is where so many singers, bands, and artists struggle.
How do you get your name out there?
I have to say, I’ve never quite liked the phrase ‘getting your name out there’. It’s way too broad an idea. Getting specific about what you’re trying to achieve is key to finding the right strategy to pursue.
In other words, you need to start by thinking through what your goals are. Do you want to perform at public venues? Is playing for private clients your thing? Are you looking to build a fan base?
As someone that has spent the last 10 years managing and marketing cover bands, I ‘m best placed to give you my thoughts and advice on how to pick up bookings for private and corporate event clients. There is a major mindset shift that need to happen before you embark on your journey.
Understand that the days of ‘build it and they will come’ have long since gone. Just because you have a great act does not mean success will come knocking. Talent and being good at what you do is just one piece of the puzzle. You must come to the realisation that understanding how to market and sell your act is one of the key drivers to your success.
If you struggle with this idea let me re-frame it for you. If you have confidence and belief in your act then you have a duty to share it with the world. Marketing will allow you to do this.
So how do you market your act?
I created a framework called the 6 Booking Triggers that will help you understand the marketing process. It’s the path that your client or fan goes down from the point they first discover you through to booking you and then recommending you to their network.
The 6 Bookings Triggers are:
- Know You
- Like You
- Trust You
- Try You
- Book You
- Refer You.
It’s beyond the scope of this article to go into all of these in details.
Lets look at the first 2 booking triggers, as they are most relevant to the goal of getting your name out there:
The ‘Know You Trigger’
This is where people first get to hear about you.
If you’re doing a good job of your marketing then there’ll be lots of people getting to know you, hence it’s the widest part of the ‘marketing funnel’.
There are lots of ways to get to ‘know you’.
The most obvious is that they see you play live. But they can also find you through search engines, social media, google adverts, print adverts, directory listings, recommendations, and a long list of other places.
The next stage is…
The ‘Like You Trigger’
Once someone has become aware of you they now become curious and want to dig a little deeper and discover more. This is typically where they’ll make an enquiry either by phone or email and request you send them some further info.
In other words they become a ‘lead’ or a ‘prospect’.
Do you see how one stage leads to the next?
Knowing and understanding that marketing your act is a multi-step process whereby one step builds upon the previous one is your first step to knowing how to effectively promote and market your act.
Are you ready to take your cover band and singing career to next level?