Gemma Wilson-Vidal hit the Afro Hair and Beauty LIVE show in London in search of the latest trends. She discovered three brands singers with naturally curly or textured hair should check out.
Camille Rose Naturals
One of the most popular American hair and beauty brands Camille Rose Naturals (CRN) took centre stage for the second year running. The brand was founded five years ago by Janell Stephens, a savvy vegan mother-of-five who is an advocate for natural afro and mixed hair. All CRN products are 100% sulphate and paraben free and made from essential oils and natural ingredients.
Top products: The internationally renowned Curl Maker and Twisting Butter, both moisture-rich products that promote growth, strengthening and conditioning. Other worthy mentions include Whipped Coconut Buttercream, Ginger Vanilla Buttercream and CRN’s variety of facial bars.
As I Am
Another advocate for natural ingredients, As I Am is a semi-luxury brand that uses enriched oils in its products to provide conditioning. Unlike some high street brands, As I Am’s hair collection is silky smooth, smells great and sleekly packaged. Go for this range if you don’t mind spending a bit extra as a small amount goes a very long way.
Top products: So Much Moisture is a spray that targets thirsty hair. Natural afro and mixed curly hair looks great natural but tends to lack moisture. This clever spray contains coconut oil and shea butter and can be used daily to add moisture and softness. Top styling products include Curling Jelly and Twist Defining Cream.
Organic hair care range Mielle is all about hair health and provides treatments, styling and vitamins for great luscious locks. Mielle has only been on the market for four years, but the brand is already an industry favourite. It was founded by former nurse Monique Rodriguez, who was a guest at the show, and boasts a unique proprietary blend of herbs, amino acids and minerals to support healthy hair, skin, nails, and immune system.
Top products: Mint Almond Oil, acclaimed for providing scalp sensation and root stimulation to aid hair growth and provide shine.