Three top green beauty brands

Three top green beauty brands

With interest in environmental and ethical issues growing, we take a look at some of the best green beauty brands.

If you’re a singer with an interest in green issues, then you’ll already know that a growing number of beauty brands are striving to create ethical, sustainable and/or organic products. What was once a niche market, is now a growing trend in the global beauty industry. iSing Magazine looks at three of the most established green beauty brands, who helped pioneer sustainable beauty.

1. Green People 

The brand
Green People prides itself on creating 100 per cent organic products for adults and children and never uses synthetic or aggressive chemicals. It does not test on animals. All products are gluten free.

Charlotte Volhz from Green People
Charlotte Vølhz founder of Green People

The story
The woman at the brand’s helm is Charlotte Vøhtz, originally a nurse she was driven to start Green People after struggling to find skincare for her daughter who had highly sensitive skin and eczema. Frustrated by what was on offer on the high street she started making her own products. After two years of research and testing, Green People was born. That was two decades ago, and the brand has been going strong ever since. Vohtz also writes a clever, informative blog and answers questions on the firm’s website about issues such as haircare for cancer patients and skincare for people on gluten-free diets.

Green People products
Green People products

Look out for
The Quinoa and Calendula skin care and shower products. You’re probably used to seeing quinoa on your dinner plate, but the gluten-free protein is also good at locking in moisture.

Website: greenpeople.co.uk

2. Aveda

The brand
The company has a strong ethical focus and considers the effects of its products not only on hair or skin, but on the body and mind. It’s also pioneered the use of packaging made from recycled materials and bioplastic derived from sugar cane.

The story
Aveda was founded in the 1970s by Austrian hairdresser Horst Rechelbacher, one of the first wellness gurus. He was made ill by the salon products he was using and was introduced to Hindu holistic medicine in India. He started mixing products in his kitchen and never looked back. Aveda was later bought out by cosmetics giant Estée Lauder, but it continues to sing from the green hymn sheet.

Aveda Invati Solutions for Thinning Hair
Aveda Invati Solutions

Look out for
Aveda’s Invati Solutions for Thinning Hair. It contains the Ayurvedic herbs turmeric and amla, organically grown in India.

Website: aveda.com

3. The Body Shop

The brand
A true trailblazer, The Body Shop built its name on standing against animal testing, using some organic ingredients and producing a variety of fruit and natural oil-based skincare and toiletries. They’ve moved with the times, releasing new and more ethical ranges year-on-year. Their latest bold claim is to become the most sustainable global brand.

The story
It all started in 1976 when Dame Anita Roddick opened a small shop in Brighton with just 25 products. It now has 3,000 stores in 66 countries. After blazing an ethical trail for decades, it was bought out in 2007 by French animal-testing multinational Loreal. Yep it was controversial. But The Body Shop stuck to its ethical guns and was later sold to Natura, a Brazilian company that prides itself on its record on sustainability. The Body Shop is the first cosmetics company to commit to the industrialisation of AirCarbon, a thermoplastic alternative to oil-based plastic, created with methane and carbon dioxide captured from cow dung, which would otherwise be released as a greenhouse gas.

The Body Shop
The Body Shop best sellers

Look out for
Best sellers like the Hemp Hand Cream, Ginger Scalp Shampoo and Tea Tree Oil.

Website: thebodyshop.com

There are so many beauty and cosmetics brands joining the green journey. With new legislation, they are bound by the law to label ingredients and ensure formulas, whether natural or not, are safe and that claims are substantiated. Always read the label before you purchase. Enjoy an ever growing selection of green beauty brands.

http://gemma1984@journo1984

Gemma Wilson-Vidal is a London-based journalist, editor, blogger and all-round media professional. She has a particular interest in popular culture, beauty and fashion and works in the internal communications industry. Although a seasoned editor, Gemma still enjoys writing and regularly contributes to a variety of lifestyle titles.